![](https://blog.lookback.com/hubfs/productinaproduct-1.jpg)
A highlight from UXRConf 2019
Our very own Kacie Wise and Henrik Mattsson took the main stage to discuss why the importance of research in building a company is the same as the importance of research in building a product. Here’s the full video:
AND Lookback’s talk was depicted in a really cool graphic recording by Ashton Rodenhiser, which we absolutely love:
![8a5af-strive-graphic-recording-sketchnote-uxr5-lg](https://blog.lookback.com/hs-fs/hubfs/8a5af-strive-graphic-recording-sketchnote-uxr5-lg.webp?width=720&name=8a5af-strive-graphic-recording-sketchnote-uxr5-lg.webp)
We’re already looking forward to #UXRConf 2020!
Planning on attending and want to meet up? Shoot us a note to enterprise@lookback.io